How Technology can Help You Grow Your Business

Growth is one of the key objectives for most businesses, and without a doubt, one of the most effective methods of achieving growth is through the use of technology. Here we take a look at three great technology innovations that could really help take your business to the next level.

The Cloud

Most businesses have adopted cloud technology in some form or another. If you are using Dropbox, Google Drive, Office 365 or anything that allows you to logon and work any time any place via an internet connection, then you are already using the cloud.

But what about the wider possibilities? The cloud allows meetings to be held with clients and partners around the world without having to leave the office. Not only can you talk, you can have real time eye-contact, share and collaborate on documents and other types of files and even record a copy of the meeting to pass to absent delegates.

Interviews can be conducted via video conferencing and training can be provided via live streaming cameras, which means you can expand your workforce and your company outside of global perimeters without major investment.

The cloud is a major player in the realms of business growth, so it is well worth talking to your IT providers to ensure you are making full use of its benefits.

Customer Relationship Management

When was the last time you were in touch with any one of your clients? What was the last conversation you had with a prospect? Who is buying what and who could you cross or upsell to? Without this information at its fingertips, a business is never going to grow.

If you are still toiling over a basic spreadsheet or relying on file notes or diary entries to keep up with the current position with your clients and prospects, you are seriously missing out on what modern technology has to offer.

These days, businesses with their finger on the pulse of growth opportunities are all investing in customer relationship management (CRM) software. These are powerful database driven platforms that bring together all the information and data needed to keep a handle on what is happening at any given moment with clients, contacts, partners and prospects.

CRM systems such as SalesForce, Pipedrive, Zoho, Insightly and HubSpot vary in cost and features but all offer the same advantage of making it straightforward to manage your client contact programme. You'll be able to see at a glance where opportunities lie and make sure that clients are adequately taken care of and prospects nurtured. Most systems will track calls, emails and progress automatically so that admin time is cut down. Some will allow you to assign tasks and attach files, schedule emails and track email opens and clicks.

With a CRM system, the power to grow your business is literally at your fingertips!

Business Intelligence

How much money do you have in your bank account right now at this very minute? What is going out tomorrow? What is coming in? Who owes what? How much are you spending on IT support, stationery, postage, transport?

If you need to make an important business decision, you will find yourself in a risky position unless you have all the relevant and up to date information to hand. The trouble is, much of the information you need to access will be segregated across different departments and may take the form of reports that are not up to date.

Business intelligence platforms however bring all of this information together into one place, funnelling everything from sales and marketing, accounts and finance and operations and admin into an easy to navigate format that is totally up to date.

If you are not sure where to go next with your business growth plan, why not talk to your local bookkeepers? They will be able to steer you towards the innovations and contacts who could really help you excel.

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